Work Experience
Lead Product Designer
May 2023 to Sep 2023
ZenPoint Solutions, Washington D.C.
Worked to drive user engagement through intuitive, well-crafted user experiences for several highly visible web applications within the U.S. State Department. Primary skills include: User Interface and Experience Design, UX Research, and working with Angular Material.
Implementing user-centered design (UCD) techniques to meet customer and end-user creative requirements and project-specific style guides.
Developing an understanding of business and end-user requirements to create material such as workflows, storyboards, personas, low fidelity mock-ups, content hierarchies, user interface requirements, site maps, wireframe diagrams and prototypes.
Supporting Junior Designers in making updates, edits, and revisions to mock ups and wireframes based upon feedback from end users, Product Owners, and the development team.
Senior Art Director
Apr 2021 to Dec 2022
Fannie Mae, Washington D.C.
Collaborated and coordinated with multiple teams in a fast, agile work environment, taking ownership of the creative process from beginning to end. Whether it's a quick turn social asset or quarter-long rebranding project, I reviewed design proofs, provided constructive feedback to junior designers, and verified that partner feedback was accurately incorporated into the final product.
Ensured that Fannie Mae's brand standards were maintained across multiple mediums, and produced high-impact creative that aligned with the goals of the Marketing & Communications team.
Reviewed design proofs, provided constructive feedback to junior designers, and verified that partner feedback was accurately incorporated into the final product.
Senior Digital Designer
Aug 2019 tp Aug 2020
Streetsense, Washington D.C.
Created various design deliverables for a multitude of Streetsense clients. Oversaw and worked with Junior Designers as well as independently developing various results in brand development, graphic design, animation, brand strategy, and visioning.
Creative Director
Apr 2014 to Apr 2018
Savoir-Faire Creative, Tampa, FL
Worked to accomplish design initiatives for a wide range of clientele. Primarily worked on brand development, art direction, content creation, digital & print design, videography, video editing, motion graphics, brand strategy, and digital marketing.
Brand Director
Aug 2013 to Dec 2015
Tribeca Salons, Tampa, FL
Completed a full-scale rebranding for multiple salon locations. This process included the development of an all-new brand identity, logo, website, photography, and all digital & print elements. Was also responsible for all social media, marketing, and advertising.
Experience Design Intern
Jun 2013 to Dec 2013
Avroko, New York City, NY
Worked in conjunction with the Brand Bureau team on a variety of projects in experience design, brand design, and design strategy for several major business to consumer brands as well as consumer product goods.
Completed rebranding of all print elements for potential investors, redesigned company profile packet, created poster series for in office display, recreated letter head, and business cards.
Graphic Designer
Jun 2012 to Sep 2012
Criterion Group, New York City, NY
Education
University of South Florida
2008 to 2013
Majored in Visual Arts with a concentration in Graphic Design. Minored in Art History. Cumulative GPA: 3.8
Professional Skills
Industry Knowledge
Team Leading, Public Speaking, Creative Direction, Concept Development, Advertising, Social Media, Event Planning, Graphic Design, Typography, Photography, Videography, Marketing, Brand Development, Brand Strategy, Project Planning, Design Fabrication.
Software Proficiency
Adobe Creative Suite, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom, HTML5, CSS3, Word, Powerpoint, Excel, Apple Pages, Apple Keynote, Apple Numbers, Ableton Live, Final Cut Pro