Full scale brand redevelopment for a series of renowned color salons in South Florida. Project entailed the redevelopment of the brand logo, logotype, color guides, and more. The client wanted to maintain a certain amount of consistency from the old branding so brighter, warmer shades of green were used in the color system. The original cool gray was also replaced with a warm taupe. Project also included full redevelopment of client’s website design, all social media platforms, and all interior graphic design elements. A brand guide was developed for the salon staff to help maintain consistency in use of the brand elements both within the salon itself and across social media platforms.
Project also included product photography and website development for an internal product line, FABRIC. [www.hairfabric.com] Additional salon and staff photography as well as fabrication of exterior signs and decals were also created.